From Ellen Seebacher on Facebook, this puzzling ad:
(#1)
Cod loins?
Loin is an unusual body-part term. AHD2 on the word:
the part of the body on both sides of the spine between the lowest (false) ribs and the hipbones.
• (loins) chiefly literary the region of the sexual organs, esp. when regarded as the source of erotic or procreative power: he felt a stirring in his loins at the thought.
• (loin) a large cut of meat that includes the vertebrae of the loins: loin of pork with potatoes.
The trick is to figure out what the counterpart of the loin(s) is on a fish. For comparison, here are graphics of cuts of beef in US and British usage:
(#2, US)
(#3, Brit)
